Ford Drops Harley F150 Edition – Car Pro News

Harley Davidson Ford F150The Ford brand has discontinued the high-end Harley-Davidson edition of its F-series pickup.
“We don’t have plans for one at the moment,” said Doug Scott, Ford Motor Co.’s truck marketing manager. “We’ve got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we’ve got the market really well covered.”
Ford introduced its Harley-Davidson special edition in 1999 and continued it through the 2012 model year, but the Harley-Davidson model typically accounted for only 1 to 2 percent of Ford’s F-150 mix, Scott said.
Sales of the top-of-the-line Platinum version of the Super Duty pickup, introduced in 2009, have exceeded expectations, he said.
A Harley-Davidson spokesman did not return calls requesting comment.
“With the introduction of Platinum and Raptor it was not a high-volume or high-turn vehicle for us. It won’t be missed,” Scott said.


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