Ford’s having a pretty great Wednesday if we do say so ourselves. The automaker is celebrating the Ford Mustang’s status as the best-selling sports coupe not just in the U.S., but the world.
Ford says in just its first year of global availability, the Mustang became the top-selling sports coupe worldwide, according to IHS Automotive data. Globally, Ford says it sold around 110,000 Mustang coupes last year, topping all other sports coupe competitors. It also sold about 30,000 convertible models, many of those in Germany with one in three sales for the ragtop.
There are several interesting things to note here. The Mustang achieved its global success even though there was very limited availability for most of 2015. It only went on sale in the U.K. in the fourth-quarter. That’s also when exports hits Chinese dealerships in volume. The sports coupe has also been quite a hit in Australia, where Ford says it couldn’t keep up with demand. Ford says the pony car was sold out through 2017 before receiving an extra allotment of cars.
Ford also notes that global customers are different than U.S. buyers when it comes to what they want under the hood. While U.S. buyers generally opt for the 2.3-liter EcoBoost engine, global customers are most interested in V8-equipped Mustangs. For instance, more than 90 percent of buyers in Australia and New Zealand are going for the V8 version.
“While much of the growth in Mustang demand in the United States has come from coastal markets – especially Southern California – and millennials opting for the 2.3-liter EcoBoost engine, buyers in other countries prefer the V8,” he says. “That unmistakable V8 warble is a hot commodity outside the U.S.”
It was also a very good year for the Mustang in Mexico. Sales were up there 176 percent in 2015 versus 2014.
As for here in the USA, the Mustang was the best-selling sports coupe for all of 2015 and through the first quarter of 2016. In March, Mustang sales of 12,563 cars in the United States outperformed sales of 12,248 for the new Chevrolet Camaro and Dodge Challenger combined.
Photo Credit: Ford