These days, when you buy a new car, it’s not unreasonable to expect a certain period of free maintenance to come along as well.
Sometimes this is through the life of the warranty, in other cases a little less. Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers.
“We will replace the pads for as long as you own the vehicle,” said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the ’90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts.
Of course, Ford isn’t just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn’t apply; the same thing for race cars. On the plus side, if you recently bought a set of pads from one of the participating locations, you’re still in luck. The deal covers parts purchased as of July 1.
“This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle,” said Frederiek Toney, President of Ford Customer Service, in the company’s announcement of the offer.