Ford Sales Will Top 2 Million

Ford Motor Co.’s namesake brand will top 2 million vehicles in U.S. sales this year and its Focus compact car was the top-selling model line worldwide through September, the automaker said.

Ford will be the only auto brand to exceed the 2 million sales level in the United States this year, the company said in a statement.

After Ford, the top-selling brands in the U.S. market this year are Chevrolet, Toyota, Honda, Nissan, Hyundai, Kia, Dodge, Jeep and Volkswagen.

Ford models are on track to reach 2.2 million U.S. sales, up from 2.1 million last year, said Erich Merkle, the company’s sales analyst.
It marks the second straight year the No. 2 U.S. automaker has surpassed the 2 million threshold.

The company has acknowledged losing market share as it struggled to keep up with consumer demand.

Ford Motor Co.’s U.S. sales have increased 5 percent to 2.03 million this year through November, while the overall U.S. light-vehicle market has advanced 14 percent. As a result, Ford Motor Co.’s share of the U.S. light-vehicle market has slipped 1.3 percentage points to 15.5 percent in the first 11 months of 2012, compared to 16.8 percent in the same period of 2011.

The projected sales jump for the Ford brand falls short of the overall industry’s gains, which many analysts expect to exceed 13 percent in 2012.


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