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Saturday 19 August 2017
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Ford Sells 7 Millionth Explorer in U.S.

Ford Sells 7 Millionth Explorer in U.S.

The iconic SUV was first introduced in 1990, surpassing more than a million sales in the four years of the first generation. The second-generation edition, introduced for the 1995 model year, proved one of the most successful with approximately three million additional sales.

“Explorer changed the way the world thought about the family hauler – adventure became something you could put in your driveway,” said Ford Explorer marketing manager Craig Patterson. “Explorer helped the family vehicle become an emotional purchase rather than a necessity. It’s no surprise it’s been the best-selling sport utility vehicle for a quarter century.”

The company credits the Explorer with helping switch interest from minivans to SUVs, which served as the primary family-oriented models from Chrysler and GM in the late ’80s and into the ’90s.

Sales have been up by six percent so far in 2014, as the company prepares to launch the next-generation model. Global sales are also said to be strong, with distribution currently spread across more than 100 markets.

Ford will introduce the new 2016 model on November 19 at the Los Angeles Auto Show.

Photo Credit: Ford