It’s a wonder anyone at Ford will get a vacation over the next five years or so. The company plans to be very busy rolling out 12 new performance vehicles, 13 new electric cars, and a fully autonomous vehicle. Not to mention reviving its Lincoln luxury brand.
Ford announced its ambitious growth plans to investors this week. Here are the highlights that will ultimately impact many drivers.
12 New Performance Vehicles by 2020
Ford says it will deliver 12 new performance vehicles promised by the end of the decade. The vehicles build on the market success of the Ford GT, Shelby Mustang GT350 and GT350R, Focus RS, Focus ST and F-150 Raptor.
13 New Electric Vehicles by 2020
Ford also confirms it still plans to introduce 13 new electric vehicles by 2020. This will represent 40 percent of its lineup by the end of the decade. The company is investing $4.5 billion to do it.
Ford plans to initially focus EV efforts on commercial vehicles, trucks, utility and performance vehicles.
Fully Autonomous Vehicle by 2021
The company also is aggressively taking on autonomous vehicles. Ford intends to have a high-volume, fully autonomous SAE-defined level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service. The vehicle is being specifically designed for commercial mobility services without a steering wheel or gas and brake pedals.
To help make this happen, it’s expanding its research team in Silicon Valley. It has an innovation campus in Palo Alto where engineers and developers are working on connectivity, mobility and autonomous vehicles. The automaker plans to double the size of the Palo Alto team by the end of 2017.
Meanawhile, Uber just started testing some of its own specially equipped self-driving Ford Fusions in Pittsburgh this week.
Growing the Lincoln Luxury Brand
While all this is going on, Ford is also determined to make the Lincoln brand great again.
It’s reviving the luxury brand with the tag line “quiet luxury”. A major launch will be the revived Lincoln Continental this fall. It will be the latest vehicle in the new lineup which includes the 2017 Lincoln MKZ and the MKC and MKX crossovers.
For more on Ford’s growth plan which includes other mobility goals, check out its investor presentation here.
Photo Credit: Ford