General Motors received the top honor in the 20th annual Automotive Loyalty Awards, beating out Toyota, Nissan and Honda.
While GM won for best overall manufacturer — for sales of multiple brands — archrival Ford won for the most loyal brand in the IHS Automotive awards.
About 51.5 percent of the consumers who bought a new vehicle between October 2014 and September 2015 returned to their previous brand for their vehicles — more than a 1 percent increase over the previous year, IHS said.
Ford was the only brand that achieved a loyalty rate with buyers of more than 60 percent for the model year, while Jeep recorded the highest conquest rate at 27.8 percent.
Here were some of the other winners, which were cited for having the highest percentage of returning buyers:
Compact CUV: Jeep Renegade
Compact SUV: Jeep Wrangler
Compact car: Nissan Leaf
Midsize CUV: Subaru Outback
Midsize SUV: Jeep Grand Cherokee
Midsize car: Hyundai Sonata
Full-size SUV: GMC Yukon Denali
Full-size car: Toyota Avalon
Full-size pickup: Ford F-series pickups