GMC Enlists Josh Duhamel In Veterans Housing Campaign

Josh Duhamel

May marks Military Appreciation Month and GMC is enlisting Josh Duhamel to help support our troops.

The actor is now GMC’s ambassador for its #enlistme campaign to raise awareness for the Building for America’s Bravest foundation. The program supports troops by building smart homes for severely injured veterans. Right now, GMC says about 200 veterans are on a waiting list for one.

This year alone, GMC pledges to donate up to $2 million to the program and it’s encouraging people across the states to pitch in, too.

“I grew up near a military base in North Dakota. My aunt was in the military and completed a number of tours overseas and my grandfather was a proud veteran. I feel it’s my duty as an American, and as a supporter of our veterans, to do as much as I can to bring awareness to the work of Building for America’s Bravest. I have owned a GMC truck since 2004, so when GMC asked me to step up and work with them, it was a no-brainer. I hope you will join me in enlisting to support this incredible cause.”

Duhamel will appear in a mini-documentary for the effort. Cameras follow him along as he interviews Marine Sgt. Ben Tomlinson and his family in their smart home in Jacksonville, Alabama. You can watch it starting May 26th.

“Living in this house has made my outlook on life more positive, ” says Tomlinson. “I am told all the time that I’m a hero, but to me, the people from Building for America’s Bravest are the real heroes because they’re helping to improve people’s lives.”.


A second media campaign, debuting on May 21st, features two severely injured vets, Marine Cpl. Todd Love and Army Staff Sgt. Stephen Valyou, taking a skydive together. GM says the dive symbolizes the feeling of the freedom and independence veterans feel living in their own smart home.

In honor of Military Appreciation Month, GMC is offering a military discount to all 21 million vets and their families through May 31st.

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Photo Credit: GMC
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