Despite strong indicators to the contrary, it appears that Jeep’s Grand Cherokee SRT model will continue under its current branding for at least the 2015 model year.
When news first broke earlier this year that Chrysler had filed for the “Trackhawk” trademark for its Jeep brand in July, it seemed logical that the new nameplate would replace the “SRT” badge on the Grand Cherokee’s high-performance model.
However, according to Automotive News, a company source at Chrysler said the SRT will “likely be renamed” for 2016, but that decision was not yet final.
Jeep will celebrate its 75th anniversary in 2016, which opens the door for special-edition models bearing unique nameplates, perhaps including “Trackhawk.” However, Jeep dealers looking to order inventory for 2015 are being offered the Grand Cherokee SRT as an available model, and customers using the Jeep.com configurator are being offered the same.
With SRT being folded back into the Dodge brand and the Chrysler 300 SRT sedan now discontinued, the expectation is that other SRT models will follow the 300 or be re-branded.