Holy Flux Capacitor! It’s the duo we’ve been waiting to see reunite for quite frankly just too long. Thanks to Toyota though, the wait is at long last over because it’s reuniting Michael J. Fox and Christopher Lloyd in a new Back to the Future themed ad-campaign focused on the new Mirai hydrogen fuel cell vehicle.
The best part is that it reunites these guys just in time for the upcoming 30th anniversary of Marty McFly’s and Doc Brown’s adventures. Now we just need to see them ride around in a DeLorean Time Machine.
Toyota’s first ad spot finds the pair talking about whether some futuristic predictions made in the movie actually came true. Toyota says the full film will be released on October 21st, which is both the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle in California.
“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Michael J. Fox said. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”
“This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long,” said Bill Fay, Toyota division group vice president and general manager. “There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”
While the Mirai represents Toyota’s vision of the future, the automaker couldn’t resist having a bit of fun with the Back to the Future past. Marty McFly’s dream truck was a tricked out Toyota truck true fans will recognize.
“While there are a lot of brands and activations that are celebrating the Back to the Future milestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies,” said Bob Gale, Back to the Future co-creator and producer. “When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction – and who can resist Marty’s retro Toyota truck?”
Toyota’s Back to the Future partnership will crescendo on Oct. 20 as the clock nears midnight. Stay tuned.