Fiat Chrysler is suspending new orders for the 2015 Hellcat-powered Dodge Charger and Challenger because it’s simply so popular, the automaker can’t keep up with demand and fill orders in a timely fashion.
It’s a move that isn’t all the surprising, given that Fiat Chrysler recently warned potential buyers that there is a limited supply of these sought-after 707 horsepower beasts and that dealers may be being up front about it when they take orders. In fact, demand is so high, some orders reportedly may not be filled for months or years. It’s led to some huge price markups that go over the $50,000 mark. It adds up to a lot when you consider that is on top of the Dodge Charger SRT starting price of $63,995. (For a look into the dealer profit issue, check out our recent blog post Why A Dealer’s Profit Doesn’t Matter, written by the Car Pro himself, Jerry Reynolds. )
At the point when Fiat Chrysler first brought the problem to light, it urged consumers to ask pointed questions of their dealer before placing a Hellcat order, including whether a deposit is required and whether the deposit is refundable, and to “consult your state law governing the vehicle orders and return of deposits.”
Jim Arrigo, the current chairman of the National FCA Dealer Council, said that “any time you try to allocate through a shortage, it’s going to be difficult.” However, Arrigo said that an automaker’s allocation system is what it is, and dealers have to learn to live within it.
In its newest statement, Dodge says it now must suspend new orders entirely because it needs to validate current orders in the system, as it works to meet unprecedented demand. According to AllParNews.com, Dodge orders could resume in August.
Want to feel what 707 HP feels like? Jerry did recently when he test drove the 2015 Dodge Challenger SRT Hellcat.
Also, check out the Car Pro’s Heather Tyson as she recently tried out the Dodge Charger Challenge at the Chicago Auto Show. The simulator gives participants a chance to test their skills around the track. Both the Charger and Challenger come with a 6.2-liter supercharged V8 with 707 horsepower and 650 pound-feet of torque.
In December, Dodge announced the Charger Hellcat had earned an EPA fuel economy rating of 22 mpg.