If you thought the Hyundai Veloster was funky, check out the newest member of the lineup, the Kona SUV, Hyundai’s overdue entry into the compact crossover market.
Named after a Hawaiian coastal region known for adventure-seekers, the Kona will arrive in the U.S. next year and fit just below the Tucson.
The 5-door SUV offers a similar style to Toyota’s C-HR and Nissan’s Juke. Its looks are edgy, bold and aggressive in a bid to appeal to younger buyers. The Kona gets even funkier than the aforementioned Veloster with long squinty daytime running lights that also house the turn signals.
The hood takes on clamshell lines and the roof offers a contrasting color option if you want to go all out while Hyundai’s signature cascade grille helps keep it a Hyundai. The fenders feature black plastic “armor” that wraps over from the base of the body.
The Kona is the first Hyundai built on the automaker’s new subcompact B-SUV platform with a wide low body similar to the popular bulldog stance seen at Mini.
Hyundai says the interior is both roomy and comfortable. The inside is similar to the exterior with strong horizontal lines highlighting the model’s wide stance.
The model will go on sale in South Korea next month. Hyundai confirms it will then come to North America in early 2018.
Other models to look into are the Mazda CX-3, Honda HR-V, and Jeep Renegade. Kia is also building its own version of the Kona as Hyundai’s umbrella brand. Check out the first sketches of the Kia Stonic here.
An all-electric version of the Kona is also in the works that would compete against the Chevy Bolt and Tesla Model Y.