Infiniti G37 Gets Stay of Execution

2013 Infiniti G37In an unusual move, Nissan’s luxury brand has decided to keep the existing G37 sedan on sale even as it puts its successor model, the Q50, on sale this week.

That’s right, the new and the old version of the same model — albeit with different names — will be on sale at the same time. The only other model where we know that to be the same case is the Chevrolet Impala. General Motors is selling the old Impala to rental car fleets even as the new and highly regarded one is sold to individual customers at dealerships.

What gives? Well, it turns out that Infiniti was a blindsided when BMW announced its 320i compact sedan with a four-engine and a relatively cheap price. The new Q50 is only offered with a six-cylinder motor and comes with a starting price that’s about $3,000 more than the BMW.

To compete for price-sensitive customers, Infiniti decided to keep the old G37 around, priced at $32,550 before destination charges of $905. The new Q50 starts at $36,700.

“We talked to the dealers about this, and they were all for it,” says Darrell Ida, Infinti’s director of product planning in the U.S. He says they wanted a value-oriented model on their lots.

The price-cut move should not alienate recent customers of the G37. The new price is close to what many customers actually paid for their new cars, less than the sticker price.

The entire Infiniti model line is being given new names that all start with the letter Q. The G37 sedan, however, will keep its old name — for now. Ida says the decision to rename it with a Q designation is still under discussion.


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