Jeep/Ram Brand Chief Becomes New Fiat Chrysler CEO

Fiat Chrysler CEO Mike Manley

Sergio Marchionne’s replacement was hastily announced last Saturday when the Board of Directors named Mike Manley (pictured) as his replacement. 

Mike Manley

Manley is originally from England and joined Chrysler in 2000.  Since 2009, he has been the head of Jeep.  Under Manley, Jeep’s global sales have quadrupled, and the brand is within reach of selling 1 million vehicles in the U.S. for the first time this year.  In 2015, Manley took over the Ram brand as well.

Fiat Chrysler CEO Mike Manley

Mike Manley, head of the Jeep® brand, presents the new Jeep Wrangler at the 88th International Motor Show in Geneva. Credit: FCA

Prior to joining Chrysler, Manley worked on the retail side of the car business in dealerships.  His retail experience is likely to be good news for U.S. Chrysler Dodge Jeep Ram dealers.  Sergio Marchionne was extremely popular with the dealers in the United States, so having a “dealer guy” take his place will be welcome news.

Moving Forward

In its statement on July 21, Fiat Chrysler said:

Mr. Manley and his management team will proceed with the implementation of the 2018 – 2022 Business Plan as presented on June 1 of this year, a plan that will further assure FCA’s strong and independent future.

Photo Credit:  FCA

1 Comment
  1. Stewart 4 months ago

    I always liked the Dodge name on the suv’s And pickup trucks. I know their are many who like the name Ram but too me that’s not the truck. Dodge Trucks! That’s a real name….not Ram. Maybe someday someone will rethink that Ram name.

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