Kia has set the starting price of its new range-topping Cadenza sedan at $35,900, including shipping, to target the high-end of the large sedan segment.
When it arrives in showrooms this month, the Cadenza sedan will slot above Kia’s Optima mid-sized sedan in terms of size, price and content. It will compete with other large sedans such as the Toyota Avalon, Buick LaCrosse and the platform-sharing Hyundai Azera, all of which have a lower starting price than the Cadenza.
Topping out at $41,900, with shipping, when loaded with upscale amenities and high-tech features, the Cadenza also nudges into the territory of premium vehicles such as the Lexus ES.
The Cadenza fits into “the emerging space between mainstream and luxury and will appeal to discerning shoppers in the market for an upscale sedan,” Tom Loveless, Kia’s U.S. executive vice president of sales, said in a statement.
The Cadenza comes with a host of standard features, such as: heated, leather-trimmed front seats, a 550-watt Infinity sound system with 12 speakers, an eight-inch touchscreen with backup camera and navigation Bluetooth connectivity, a leather-wrapped steering wheel and Kia’s UVO eServices infotainment system.
A Luxury option package brings the Cadenza to $38,900, and upscale features including a panoramic sunroof, high-intensity headlamps that adjust to curve of the road, Nappa leather trim and a seven-inch LCD instrument cluster. The Cadezna’s Technology option package adds 19-inch alloy wheels, blind spot detection, adaptive cruise control and a lane-departure warning system, among other options, for $41,900.
Under the hood of all Cadenzas is the 3.3-liter direct-injection V-6 engine mated to a six-speed automatic transmission that sends 293 hp and 255 pounds-feet of torque to the front wheels.
The Cadenza’s arrival this month should be welcomed by Kia’s U.S. dealers after the brand’s 8 percent decline in first-quarter sales to 126,932 vehicles from 138,060 vehicles in the first quarter of 2012.