Land Rover Remains Red-Hot

Rovers are HotLand Rover, like the one I reviewed last week, is on a roll. The British luxury off-road brand seemingly can’t do anything wrong, releasing only its fourth all-new Range Rover and its second-generation Range Rover Sport last year, both of which have been given rave reviews. Before that, it was the Range Rover Evoque, which successfully moved the Range Rover name down market and gave a shot in the arm to the brand’s styling.

As a result of these moves, the brand’s UK factory is reportedly running 24 hours a day, five days a week, with would-be buyers of the most luxurious and expensive models, the Range Rover and Range Rover Sport, waiting up to four months to get their SUVs. “Depending on where you are in the country, I would say the average is about a four-month wait right now for those products,” Kim McCullough, the brand’s vice president, told Edmunds.

The wait times should go down, though, according to McCullough. Production is “getting up to a point where we are producing enough vehicles to meet demand,” after an unknown production issue.

Range Rover sales in 2013 saw a 56-percent increase, with 12,221 SUVs finding homes with US buyers, while the brand’s overall US sales jumped 15 percent, to over 50,000 units. “It is amazing how many people have owned five, six, seven Range Rovers,” McCullough told Edmunds. “That is a vehicle they consistently have in their household fleet. We have a lot of loyalty.”


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