Large Cars Fading Away – Car Pro News

large carsTo look at automakers’ lineups these days, it would appear that America’s large car market is enjoying something of a resurgence. After all, Chevrolet has invested in a new Impala, Toyota has its new Avalon, Hyundai fielded an all-new Azera for 2012, and Nissan is working on a next-generation Maxima.

Yet, according to the industry forecasters at Polk, the market for mainstream big sedans is cratering. According to Polk’s data, the large mainstream sedan segment has plunged from a 5.8-percent share of the US car market in 2008 to just 3.5 percent in 2012. That sales drop is enough to put this most American of car body styles behind the minivan segment, a market whose own sales slide has been comparatively well documented.

According to Polk, part of the reason for the shift is America’s increasing appetite for smaller and more efficient vehicles, along with increased automaker emphasis on the midsize sedan segment, where more frequent redesigns and new technologies are becoming commonplace. In fact, Polk hypothesizes that at some point, family sedans like the Ford Fusion and Honda Accord may be subject to “re-definition” as America’s largest non-luxury automobiles.

Despite the grim outlook, the firm’s analysts believe that the “large car category will survive in the near term” thanks to forthcoming entries like the Chevrolet SS, Kia Cadenza and Volkswagen Phaeton, which Polk expects to return in 2015. On the premium side of the street, the picture looks somewhat better, with the number of big luxury players staying pretty much the same. Even so, sales of cars in the class from automakers like BMW and Mercedes-Benz has slipped from .76-percent to .46-percent of the total US sales market.

  1. Lonnie Ridgeway 6 years ago

    Why don`t some of the automakers bring back the small pickup like the nissan, toyota and ford ranger. Lots of people would buy them I think . Cars rate getting smaller and some want a small truck. I have a 1993 nissan hard cab four cylinder that has only 140,000 miles on it and still going strong . If they still made them I would buy another. It has served me well. I bought it new.

    Lonnie Ridgeway

    • Jerry 6 years ago

      Lonnie, I agree and I think we’ll see more small trucks coming in the next few years. WE went through an era of BIGGER IS BETTER in trucks, but the market is reversing itself now, it just takes a while to get new products from paper to assembly line.

      THANKS for listening to the show!
      Jerry Reynolds “The Car Pro”
      President, Car Pro Radio Networks

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