It is the last weekend of the month for the dealers this weekend, and the push is on! Although Car Pro Show listeners have set pricing, the dealers get more aggressive with trade values, credit approvals, and even interest rates when they can.
We saw some more incentive movement in an upward way this week as the automakers try to finish the first quarter on a good note and pad those first quarter profits.
If you listened to last week’s show, you know I talked a lot about the used car market going up again, and that all 19 segments of used cars were up this year over last. This plays out very well if you have a trade-in. I am seeing a lot of people who thought they were upside down find out they were not. For the first time in my career, I am consistently hearing people say they got MORE for their trade than they anticipated.
Roll all that together and it’s a great time to buy if the thought has crossed your mind.