Mercedes-Benz is whetting our appetite with a look at its future design direction.
The automaker is teasing its all-new A-Class compact which will kick off a major lineup overhaul as the automaker moves towards more sensuous, aggressive lines.
Mercedes calls the new design stance Aesthetic A. It hones the ideal of sensual purity. Meaning it’s designed to be more modern and attract a a younger demographic. Mercedes further jabs at its goal for a younger audience when it says goodbye to ‘creases.’ Sounds like the luxury brand is getting fed up with the old-man label.
The new A-Class will be sleeker with fewer lines. Only one line remains on the sides if the sketch is any indication. It stretches the length and forms the shoulder and haunches. That’s a big change from the current A-Class in Europe that has a series of angular lines connecting above of the rear tire.
The front shows a new “predator face” fascia. The grille switches things up with vertical bars rather than the standard horizontal one.
This is part two of the younger evolution begun designer Gorden Wagener started back in 2012. He brought stand-out grilles and bigger rears to the table. Essentially, he got the company out of the same-old-same-old rut that some feel BMW and Audi are in now. Which would explain why Mercedes surpassed both companies as the number one luxury brand in the world.
Now five years later, Wagener wants to make sure the company won’t fall prey to another design rut. The last model redone in his old aesthetic was the E-class sedan last year.
“Form and body are what remain when creases are lines are reduced to the extreme. We have the courage to apply this purism. In combination with sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era,” says Wagener.
The A class design will pave the way for new B-Class, CLA, and GLA models. All are lining up for the botox treatment.
The new four-door compact A-class goes on sale next year.
Photo Credit: Mercedes-Benz