Mercedes Outsells Audi

audi outsells mercedesFor the first time all year, Mercedes-Benz has topped Audi in monthly sales.

September was a strong month for Volkswagen’s Audi division, with sales at the luxury brand growing 6.4 percent to 159,950 units. Last month was the best September on record for Audi.

Results were even better at Mercedes-Benz, however, with the luxury brand posting a 14 percent gain to 162,746 deliveries. More than just a record-setting September, last month was the best ever recorded in the history of Mercedes-Benz.

Despite its strong September, Mercedes still trails Audi in the yearly sales category by 103,494 units. Although Mercedes won’t catch its cross-country rival this year, it is narrowing the gap – at this time last year Audi held a 118,110 unit advantage over Mercedes. Analysts predict Mercedes will continue to make up ground in the coming months.

“Mercedes will catch up further with BMW and Audi in coming months, they simply got the freshest product line-up,” Frankfurt-based Commerzbank analyst Sascha Gommel told Reuters.

Audi surpassed Mercedes in global sales in 2011. Both automakers trail BMW, the world’s largest luxury automaker by volume. Audi and Mercedes have vowed to knock off BMW by the end of the decade.


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