Mid-Year Sales Races

mid-year salesSix straight up years? After June’s buoyant auto sales, it seems that 2013 will finish on the plus side, the fourth growth year in a row, and many analysts also expect increases through at least 2015.

TrueCar just raised its outlook to 16.5 million in 2014 and 17.2 million in 2015.

Long strings of U.S. sales growth are rare. The industry eked out a five-year string, 1996 through 2000, but to top a six-year streak we have to go back a century: 1909 to 1917.
Here is a look at some of the races at the half-way point in 2013:

Top luxury brand: After 6 months, Mercedes-Benz leads BMW by 1,519 units. BMW won in 2011 and 2012.

Top brands by unit sales
1. Ford………….1,251,448
2. Chevrolet …..1,015,134

Top brands by % gain
1. Cadillac ……………..33%
2. Porsche ……………..30%

Growth brand shootout
Volkswagen………206,792
Subaru …………….204,597
(Subaru cut lead in half in June)

Top automakers by unit sales
1. General Motors ….1,420,346
2. Ford Motor ………..1,289,736

Top automakers by % gain
1. Subaru ……………………..25%
2. Ford Motor …………………13%

Mid-sized cars
1. Toyota Camry ……….207,626
2. Honda Accord ……….186,860
Truck-only brands: Jeep leads GMC, 229,405 to 220,696. Can GMC catch Jeep before Cherokee arrives?

ODDITIES
• The Detroit 3 each individually gained market share in the first half, the first time in the first 6 months of the year since 1993.
• Sales of light vehicles made in North America hit 80.2 percent, the first time since 2005 that they were 80 percent or more. The percentage has risen steadily since 2009 showing the shift of Asian and European brands’ production to North America.

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