Miranda Lambert is officially a truck saleswoman with her first tv spot for Dodge Ram hitting the airwaves.
In a brilliant marketing move, Ram Trucks just released its first commercial featuring the country star, part of a multi-platform partnership announced last fall. In it, she performs “Roots and Wings,” a new song she penned especially for the campaign.
“I got red dirt stains on my boots and jeans, calloused fingers from my guitar strings,” Lambert sings in the minute-long tune, in which she also thanks “the Lord above…for daddy’s hands and mama’s dreams.” She doesn’t specifically sing about pickups, just Sunday drives, but she grew up around them on a farm.
“I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” Lambert said. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me.”
“Miranda Lambert is a perfect partner for Ram,” said Robert Hegbloom, President and Chief Executive Officer, Ram Brand, FCA – North America. “In our very first meeting we saw the connections between her core values and those of the Ram Truck brand – common traits like hard working, determined, goal-oriented, tough and a driving purpose to perform brilliantly at the highest levels. She’s been around trucks her entire life, from being born on a farm to owning a ranch now, and she lives her life by her own rules just like so many of our Ram truck owners.”
Along with web and TV placement, the commercial will run during Lambert’s concerts on her current “Certified Platinum Tour”. In case you’ve been under a rock, Miranda Lambert is married to country superstar and judge of The Voice, Blake Shelton. Watch the video below.