Most Popular Car Brands With Women – Car Pro News

Women love stylish small cars and crossovers — Minis, Nissans and Kias. Men predictably, choose exotics and trucks like Ferrari, Bentley, Maserati and Porsche.

So finds an annual survey based on last year’s information by TrueCar.com, which looks at the most popular brands and models by gender.

The good news?

“While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing,” said Jesse Toprak, vice president of market intelligence.

TrueCar.com says key findings include:

The brand with the highest percentage of retail sales to females in 2011 continues to be Mini (46.2%), followed by Nissan (45.7%), and Kia (45.6%). In 2010, Mini again led, followed by Kia and Honda.

Sixteen of the top 20 brands in 2011 with the highest percentage of female buyers were import brands. Italy’s Fiat was 12th. Chrysler, Buick and Jeep bottomed out the list at 18-20. Only three luxury brands made the top 20, with Lexus, 44.2%, being the only luxury brand over 40%.

The new Volkswagen Beetle, introduced in 2011, had fewer women buyers in 2011, with 54.6%, but not as high as the previous version in 2010 when it had more than 60%.

Here’s the list of top brands with women buyers and the percentage of women customers:

1. Mini………..46.2%.
2. Nissan…….. 45.7%.
3. Kia…………45.6%.
4. Honda……… 45.5%.
5. Mitsubishi…….44.9%.
6. Mazda……….44.3%.
7. Lexus……….44.2%.
8. Suzuki………44.0%.
9. Subaru………43.9%.
10. Hyundai……..43.7%.

1 Comment
  1. R j A 6 years ago

    You have GOT to be kidding me. Mini? I rarely see the little boxes. Maybe in San Francjsco or Oregon.

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