Mustang fans are already embracing Ford’s online Customizer that lets them build their dream pony car.
The 2013 Mustang has a raft of new features, which prompted the relaunching of the Customizer to include them all in a personalized muscle car that can be created online at www.ford.com/cars/mustang/customizer/ or on an app for iPhone, iPad and Android devices coming soon.
Ford says the social engagement has contributed to an 18% jump in Mustang sales this year. More than 4.1 million people have configured their dream Mustang, many of them posting their finished product on Facebook.
Fans can vote on their favorites in head-to-head online battles, and four people will win a real version of the fantasy Mustang V6, GT, Boss 302 or Shelby GT500 that they built.