It’s the summer of new automotive ad campaigns. Honda is the latest to join group with one for its all-new 2016 HR-V crossover. Mazda, GMC, and Subaru are also releasing new ad campaigns for the summer.
The campaign for the Honda HR-V currently consists of two TV spots. One is called “Give and Take” and according to Honda presents the HR-V as the “no-compromise” crossover. The second is called “Great Thinking Inside” and highlights the HR-V’s Honda heritage by showing off past Honda vehicles in a Russian-nested-doll type fashion.
According to Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., “The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multidimensional element that will appeal to a variety of people. The vehicles in ‘Great Thinking Inside’ are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take’ illustrates our dedication to innovations, and we’re proud to continue this track record with the all-new HR-V.”
The HR-V is set up to do well since it is basically the little sibling of the CR-V, America’s best selling crossover in seven of the last 10 years. As the little sib, it runs ten inches shorter and relies on the much smaller Honda Fit bone structure.
The little crossover packs a 1.8-liter 4-cylinder engine, which is bigger than the one in the Fit, and produces 141 horsepower with 127 pound-feet of torque. Don’t expect it to win any drag races with a zero-to-60 around 9-seconds.
It gets an estimated 28 mpg city and 35 mpg highway while providing a versatile 58.8 cubic feet of cargo space and a ground clearance of 6.7 inches. This doesn’t make it an outdoor adventure vehicle exactly, but does make it functional in a pinch.
It is available in three trim levels; the base LX that starts at $19,115, the EX that starts at $21,165, and the EX-L Navi that starts at $24,590.
Some of the other new ad campaigns for summer include Mazda’s “Driving Matters” campaign that focuses on redefining what it means to drive a Mazda, GMC’s “Precision” campaign that focuses on the quality of the Yukon in the new “Sharp” spot, and Subaru’s “Who We Are Is What We Leave Behind” campaign that focuses on reducing litter and caring for parks.
With new models beginning to roll out across the board this summer, expect to see more automakers promoting their lineups with new campaigns as well.