New Cadillac Boss Hints At Future Products

Cadillac’s new boss, Johan de Nysschen, has continued to outline his broad plans for the brand, hinting at a V-badged SUV, diesel powertrains, and eventually, a model to take on the Porsche 911.

The executive envisions a significant expansion of V models, eventually reaching up to six different models. He expects a high-performance SUV or crossover to be included in the lineup, but it has to meet a high standard to be worthy of carrying the V.

“Wouldn’t it be nice to go and hand out a spanking to a Cayenne Turbo?” he told Car and Driver in a recent interview. “To be candid, don’t imagine a V of every car — a V Escalade, likely not. You always have to be credible to what V stands for.”

The company is also hoping to build enough brand strength to justify a halo car capable of taking on the Porsche 911, Audi R8 or Mercedes-Benz AMG GT, but not until the proposition is right for the company.

“The Acura NSX was a great car, highly acclaimed, but it was so far removed from their other products at the time that I don’t think it did much for the brand,” De Nysschen added.

The executive suggests such a model is a long-term goal, unlikely to arrive before 2020 but “much closer” than 20 years from now. In the meantime, the company will continue building out its high-end models before expanding entry-level offerings. More powertrain options, including diesel engine developed specifically for Cadillac, will likely arrive in the next five years.

Photo Credit: Cadillac

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