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Wednesday 23 August 2017
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New Cadillac Boss Hints At Future Products

New Cadillac Boss Hints At Future Products

Cadillac’s new boss, Johan de Nysschen, has continued to outline his broad plans for the brand, hinting at a V-badged SUV, diesel powertrains, and eventually, a model to take on the Porsche 911.

The executive envisions a significant expansion of V models, eventually reaching up to six different models. He expects a high-performance SUV or crossover to be included in the lineup, but it has to meet a high standard to be worthy of carrying the V.

“Wouldn’t it be nice to go and hand out a spanking to a Cayenne Turbo?” he told Car and Driver in a recent interview. “To be candid, don’t imagine a V of every car — a V Escalade, likely not. You always have to be credible to what V stands for.”

The company is also hoping to build enough brand strength to justify a halo car capable of taking on the Porsche 911, Audi R8 or Mercedes-Benz AMG GT, but not until the proposition is right for the company.

“The Acura NSX was a great car, highly acclaimed, but it was so far removed from their other products at the time that I don’t think it did much for the brand,” De Nysschen added.

The executive suggests such a model is a long-term goal, unlikely to arrive before 2020 but “much closer” than 20 years from now. In the meantime, the company will continue building out its high-end models before expanding entry-level offerings. More powertrain options, including diesel engine developed specifically for Cadillac, will likely arrive in the next five years.

Photo Credit: Cadillac