Chevrolet is launching a new Android Auto smartphone app called Call Me Out. It’s designed to use peer pressure to help remind drivers to keep their eyes on the road and put their phones down while they are driving.
Chevrolet says according to a recent Research Now survey, 84 percent of people admit that distracted driving while handling a phone is dangerous, yet 90 percent of drivers have done it. To curb the problem, Chevrolet hosted a hackathon where teams of young people were challenged to propose ways to reduce distracted driving. The Call Me Out app was the winning idea.
Call Me Out App
Here’s how it works. Android smartphone users can download the free Call Me Out app from the Google Play store. Then they get family and friends to record messages on it.
The app can detect when a driver picks up the phone and how fast they are going using the phone’s accelerometer and GPS. If they pick up the phone while traveling at speeds above 5 mph, it will play the recorded, personalized messages reminding them to put the phone down.
“As the father of two daughters, I am keenly aware of all the perils that my children face out in the world on a daily basis, and that is why it is so important for GM and Chevrolet to offer technologies that help all of us become safer drivers,” said Alan Batey, president of GM North America and head of Global Chevrolet. “With Call Me Out we are extending our commitment beyond the technologies integrated into GM and Chevy vehicles and are making the app available for Android phone users who drive other vehicle makes and models in an effort to help people change their driving behavior and make our roads safer.”
The app also includes gamification, featuring a scoreboard and rankings. The less a phone is handled while driving, the higher the score on the leaderboard.
“Chevy’s Call Me Out app gives drivers another great tool to reinforce good driving behaviors — and as a mom of a teenage daughter, I personally know how important it is to model good driving behaviors and encourage others to do the same.”
Chevrolet partnered with students at Wayne State University in Detroit to test the app’s effectiveness before its launch.
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