Honda hopes to breathe new life into its formerly ailing Ridgeline pickup when it debuts an all-new model next month in Detroit.
The automaker just announced it will take the wraps off its redesigned unibody midsize truck at the North American International Auto Show in January. Honda introduced the Ridgeline in 2005, but pulled it from the lineup for the 2015 model year following dismal sales. Honda sold less than 14,000 of them in 2014.
The automaker says the new Ridgeline will “challenge conventional thinking”. It’s tossing around terms like fuel-efficient and says its packed with safety technologies.
“We developed this new Honda Ridgeline to offer something new and fundamentally better suited to the way many buyers use their truck,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Ridgeline will deliver everything you’d expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features.
It will enter the booming midsize pickup field. It’s jam packed already with trucks like the Chevy Colorado, GMC Canyon and the updated Toyota Tacoma. Honda will build the Ridgeline at its Alabama plant. It should hit roads by next June.
The automaker also plans to show it off in a new Super Bowl spot this coming February.
“Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks,” says Conrad.
Honda says its light truck sales were headed upwards of the 600,000 mark as of November, an all-time record up 11.8 percent.
Photo Credit: Honda