New Quality Survey Results – Car Pro News

Owners of Toyota Motor Corp. vehicles reported the fewest problems in a recent survey, but using a broader gauge of how well a model anticipates the customer’s wants, Volkswagen AG led the pack.
Volkswagen, last year’s winner in the survey by the consulting firm Strategic Vision, again had the highest Total Quality index, followed by Ford Motor Co. and Chrysler Group LLC.
“With Total Quality, we factor in all the perceptions,” said Alexander Edwards, president of Strategic Vision in San Diego, Calif. “This is ultimately how people think about vehicles and spend money.”
Toyota didn’t have any models leading their segments in total quality in the 2012 survey, though its scores when it came to problems in vehicles and their severity was the best in the industry.
The survey of 45,390 people who bought cars in the last three months of 2011 confirmed other survey findings — that in terms of defects and malfunctions, quality has improved dramatically in recent years and across the board.
Using the broader total quality measure, Volkswagen’s VW Golf hatchback, the Tiguan SUV and the Audi A4 and A8 cars were winners in their segments.
Ford’s Flex and its F-Series trucks led their segments.
Chrysler’s third-place showing represented the biggest improvement over the past year by an automaker.
“They are definitely beginning to turn things around, and the Fiat 500, the small-car segment winner, is just one example,” said Strategic Vision founder Darrel Edwards.
He cited the 500’s attractive exterior styling and workmanship, and its good sound system. Other Total Quality winners from Chrysler Group included the Dodge Charger and redesigned Jeep Grand Cherokee.
General Motors Co.’s Chevrolet Corvette coupe tied with the BMW 1-Series coupe in the premium coupe category, while GM’s plug-in Chevrolet Volt led among midsize cars.
Honda Motor Co. scored well in terms of few problems reported, and it had Total Quality-winning vehicles in three segments: the Accord Crosstour, Odyssey minivan and the Ridgeline pickup, a five-time winner.


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