Honda’s next-generation Ridgeline will reportedly adopt a more traditional pickup form in an attempt to bolster sales.
The current model, due to retire this summer, is relatively unconventional with its unibody construction, high buttresses above the bed and dual-hinged tailgate. It is also only available in one configuration, with four doors and seating for five. The company already released a teaser image of the upcoming model, revealing a profile that resembles most other pickups on the market.
The redesigned midsize pickup is not expected to arrive until late in 2015 or early in 2016, according to USA Today.
The company will have plenty of competition, as General Motors is already highlighting “off the charts” demand for its new Chevrolet Colorado and GMC Sierra. Ford is also rumored to be re-entering the compact pickup segment, likely with a unibody model similar in size to the ‘old’ Ranger that was discontinued several years ago.
Whenever the new model arrives, Honda will still be playing catch-up. The company sold just 11,571 units in the first nine months of the year, compared to 114,000 Toyota Tacoma pickups and 557,000 Ford F-Series trucks.