New Toyota Prius Ad Aims To Overhaul Hybrid’s Image


The Big Game is this weekend and Toyota thinks there’s no better time to release a commercial for its next generation Prius. The hybrid of hybrids is looking to shake up its reputation with a new attitude along with a new look.

Basically, Toyota wants everyone to stop thinking of the Prius as a car just for tree-huggers. That may be a tall order, but we will say the ad is fairly amusing.

“Heck on Wheels” marks the first Prius Super Bowl ad spot in 11 years. It features a 9-to-5er whose life gets a lot more exciting when he gets behind the wheel of his car. The spot also highlights the Prius’s upgraded performance, new safety features, and new design. You know it’s a winning commercial when a keytar is thrown in at the end for good measure.

The spot also kicks off Toyota’s #GoPriusGo campaign. Tweets using this hashtag will have the opportunity to run on television as a part of Toyota’s post-game spots.

The 2016 Prius starts at $24,200 and gets 54 mpg city and 50 mpg highway miles. Safety technologies include Blind Spot Monitor, Rear Cross-Traffic Alert, and a backup camera. The Toyota Safety Sense P option combines Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams, and Full-Speed Dynamic Radar Cruise Control into one package.

A new double-wishbone rear suspension also means a performance upgrade for a smoother and more responsive ride. The top-of-the-line Touring trim comes with uniquely tuned-suspension and each component is carefully engineered for the best handling.

The new sleeker design features also features a new rear spoiler for better aerodynamics, plus it adds some flare. Inside the hatchback gets 27.4 cubic feet of cargo room with the rear seats up. Fold down the 60/40 split seats to get a max of 65.5 cu. ft. The seats are redesigned to be more comfortable and use deep side bolsters. Heated front seats are available along with a moonroof.

Photo Credit: Toyota/YouTube
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