Getting around campus is about to get easier for some college students. In an effort to get millennials thinking about its cars, Nissan is teaming up with Enterprise in a campus carshare program on 90 US. college campuses.
Under the deal, Nissan will be the exclusive provider of some 300 Enterprise rentals at colleges, with as many as 25 vehicles on some campuses.
“Enterprise CarShare is a convenient, affordable alternative for college students that makes fun day trips with friends, grocery shopping, driving to job interviews and everything in between much easier. Our partnership with Nissan rewards our members with two major benefits: access to a variety of highly-rated Nissan vehicles, and even lower hourly rates,” says Ryan Johnson, vice president overseeing Enterprise’s CarShare, Rideshare and Zimride operations.
The company’s ride-sharing university programs are booming this year, growing by 20 percent paired with a 10 percent increase in university membership. This adds up to a total of nearly 90 campuses in cities across the country including ones in New York, San Francisco, Chicago, and Houston.
The partnership also allows for rates as low as $5 per hour through the end of the year, which is an average savings of 40 percent per hour.
“The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand. And for those about to graduate and recent graduates, we’ll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck,” say Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc.
Enterprise CarShare is an extension of Enterprise Rent-A-Car and provides car sharing not only on universities, but also to government and business programs across the country.
According to Enterprise, 68 percent of millennial customers surveyed reported that they have considered purchasing a specific model of car based on renting it, and nearly one in three millennials indicated that a positive rental experience prompted them to start shopping for a new car.
Nissan hopes to snag new buyers not just from the car sharing program, but also with its Nissan’s New College Grad Program that provides incentives to member students.