Perhaps no automaker has been as busy trying to re-energize its entire brand more than Acura. And it’s new Precision concept gets that done, although perhaps not in a hurry.
One thing is for sure, it’s attention grabbing in all the right ways. The Precision is bolder, it’s edgier and it evokes a lot more emotion than the brand’s usual fare, minus the NSX supercar, but who can really afford one of those.
Acura calls it more than “simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products.” So what we can take away from that is that we should expect to see elements of its design work themselves in the next several cars Acura introduces.
The Precision emphasizes high-contrast details and “modern, sheer surfaces along with muscular, organic sculpting.” It has an ultra-low, wide stance and long dash-to-axle-ratio. It also features the debut of a new Diamond Pentagon grille. Sculpted sides sweep over rear rear wheel arches covering 22-inch tires and wheels. The front gets Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back you find floating LED taillights.
Acura also uses the sci-fi phrase “quantum continuum” to describe a key design theme. Basically, they want to get the idea across that the car has seamless lines, which is further highlighted by the absence of a b-pillar.
The inside gets features like a curved display and a double-layered instrument panel. The steering wheel is race-inspired with paddle paddle shifters and Integrated Dynamics System controls. It also comes with ultra-thin “floating” rear seats and hand-crafted speakers made of exotic wood.
Acura says the car has technology that somehow “scans each occupant and selects personalized features and functions”. We’ll have to stay tuned for more on that one.
Bottom line, consider us fully awake when it comes to Acura, which is finally bringing it in a big way.