Rolls-Royce Vision Next 100 is Ridiculously Jaw-Dropping

Rolls-Royce Vision Next 100

Ladies and gentlemen, when we saw the BMW VISION NEXT 100 concept earlier this year, little did we know we hadn’t seen anything yet.

This, my friends, is the Rolls-Royce VISION 100 NEXT Concept and can I just say designers certainly weren’t messing around when they sat down at the drawing board.

It’s the Spirit of Ecstasy like you’ve never seen it before – an over-the-top example of opulence in all the right can’t-take-your-off-it ways. Codenamed 103EX,  it’s the marque’s first ever pure ‘Vision Vehicle’.

Rolls-Royce Vision Next 100

Rolls-Royce Vision 100 concept, GoodwoodPhoto: James

The Vision 100 is an electric, fully autonomous coachbuilt vehicle featuring a hand-built chassis made from the most advanced materials.

The automaker says it specifically did not dwell on the past with this one (and yes we can tell.) Instead, it spent months talking with current customers to come up with a direction that would “transcend the design history of the marque.”

Did we mention yet how huge the inside is? It can fit a couch. What you won’t find is a steering wheel or an instrument panel. A transparent OLED screen on front wall of the cabin displays info. And what Rolls-Royce would be complete without an analogue clock.

Rolls-Royce Vision Next 100

Rolls-Royce Vision Next 100

The company refers to Vision 100 as a “her” because of Eleanor, its Artificial Intelligence system. The virtual assistant will respond to your voice commands, and get to know you over time so she can remember your preferred routes, restaurants and how you like your coffee (ok, well maybe not that last one.) But she can “advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.”

All in all, the bottom line here is that designers really wanted to drive home the point that there is plenty of luxury to be had in the future of transportation. (Check out the luggage compartment by the driver’s side wheel.)

Rolls-Royce Vision Next 100

The concept one of several vehicles being developed by parent company BMW. The automaker revealed its grand plans for the future in March with the BMW VISION NEXT 100 YEARS Concept. BMW is celebrating its 100th birthday this year.

Check out the Rolls-Royce video below.

Photo Credit: Rolls-Royce / James Lipman /


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