General Motors is including scheduled maintenance in the price of the Chevrolet Silverado 1500 pickup for sales in March and April, matching a promotion it began last month on the GMC Sierra.
GM is looking to stoke demand for the aging full-sized pickups ahead of the late-spring rollout of its next-generation Silverado and Sierra. The free-maintenance promotion on the Sierra was a success last month and will be extended through April, GM executives said today.
The promotion includes oil changes, oil-filter replacements, tire rotations and vehicle inspections for 2 years/24,000 miles. It will be standard on any 2013 Silverado 1500 sold or leased during March and April and is transferrable between owners.
Kurt McNeil, vice president of GM’s sales operations, called the two-year deal “the best pickup coverage in America” when combined with the 5-year/100,000-mile powertrain warranty and 3-year/36,000-mile bumper-to-bumper warranty.
Toyota offers a similar free-maintenance package on its Tundra full-sized pickup. Its powertrain warranty covers 5 years/60,000 miles.
“It was really the great results at GMC with the Sierra that prompted us to adopt the strategy,” Chevrolet sales chief Don Johnson told analysts and reporters today during a conference call to discuss GM’s February sales results. “We had great feedback from both customers and dealers.”
Sales of both pickups rose sharply last month. Silverado sales increased 29 percent from a year earlier to 41,643 units. Sierra sales rose 25 percent to 14,133.