This week, Subaru of America announced its donation of $21.8 million to national and local charities as part of its 2017 Subaru Share the Love event. Donations went to organizations like the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America and National Park Foundation.
2017 Subaru Share the Love Campaign
In celebration of the campaign’s tenth anniversary and automaker’s 50th anniversary in the U.S., Subaru did not place a cap on total contributions to its Share the Love charitable partners for the second year in a row.
This year’s donations, along with a match of more than $2 million from Subaru retailers, bring the grand total amount donated to the program to more than $118 million over the past decade.
Held at the end of each year, the Subaru Share the Love event donates $250 for every new Subaru vehicle sold or leased to the customer’s choice of charities. In addition, each Subaru retailer selected a hometown charity from their local community to support, adding more than 670 local causes to the Share the Love campaign. Select local retailers also participated in the hometown charity donation matching program generating $2.1 million which, paired with Subaru of America’s existing contribution, concluded in a donation grand total of $23.9 million to national and local charities.
“At Subaru of America, we share a passion with our retailers and Subaru owners for positively impacting local communities nationwide, and nowhere is that more evident than through our annual Share the Love event,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “We are incredibly proud to have donated more than $118 million to national and local organizations that benefit the causes our customers care most about throughout the life of this beloved campaign.”
Source and Photo Credit: SubaruTags: subaru