Jeep is going off-road, literally. The automaker is becoming the first-ever automotive partner of the World Surf League. As such, it will be “The Official Vehicles of the World Surf League” of both the Men and Women’s Championship Tours. Oh, and of course, it means new Jeeps for the 2015 WSL Champions at the end of the year.
“This is a fantastic opportunity for the Jeep brand to partner with WSL, a global organization with similar values to ours – freedom, expression and creativity. This sport embodies the passion we have for breaking personal boundaries and making the most out of every day,” said Mike Manley, President and CEO – Jeep Brand. “The World Surf League represents a community closely aligned to ours and I believe our partnership is a natural fit. I am very excited for the opportunity to be involved in the resurgence of an amazing sport.”
Professional surfing is big business. The WSL recently signed a sponsorship deal with Tag Heur watches and has a new multi-year broadcasting deal. Paul Speaker, WSL’s CEO, says partnering up with the Jeep Brand makes complete sense.
“The WSL is a sport built on the back of the pioneering, progressive and innovative spirit and it is this common DNA that we share with the iconic Jeep brand,” says Paul Speaker, WSL CEO. “Coming off a record-setting 2014, the sport of professional surfing has never been in a stronger position, in and out of the water. We are humbled and gratified that a brand with the unparalleled heritage and authenticity of Jeep shares our vision for the WSL.”
“When we started our search for a global automotive partner, there was one brand alone at the top of our list, Jeep,” said Mark Noonan, WSL Chief Commercial Officer. “Together we will showcase the world’s greatest surfers like never before to our rapidly growing digital-first millennial audience around the globe.”
This isn’t the first Jeep brand sports association by a long shot. Ongoing partnerships include Juventus, USA Basketball, and for 12 years Jeep has sponsored the ESPN Winter X Games. The brand’s partnership with the WSL is the first partnership that reaches across the world, with events in countries and locations including Brazil, China, Japan, Australia, France, Spain, Fiji and the United States.
The Jeep brand partnership with the World Surf League will be featured on its own unique page on its website. There, consumers can check out the most recent events, surf content and see video of all the action.
Photo Credit: Jeep