Thank You, Lincoln, for Giving Us More McConaughey

Lincoln and Matthew McConaughey

Now here’s something to look forward to! Our favorite Hollywood A-Lister will be back behind the wheel of a Lincoln soon, in commercials for the all-new 2016 MKX crossover. Yes, we’re talking about the one and only Matthew McConaughey and frankly we can’t wait. 

This will be the third time the Oscar winner will be partnering with Lincoln for an ad campaign. His first spots were in a campaign for the MKC crossover that began last September. Earlier this year, he did spots for the MKZ sedan.

“We started a collaboration with Matthew McConaughey last year, and it is working very well,” says Stephane Cesareo, Lincoln spokesman, to Automotive News.

So well in fact that the MKC ads have garnered 6.4 million YouTube views altogether. The MKC ads also inspired a plethora of comedy spoofs including one by Ellen DeGeneres that has racked up a total 6.6 million YouTube views.

“It was an interesting development for the brand,” says Cesareo about the popularity of the videos.

Not only that, but the success of the ads is correlated to a sales jump of 25 percent during the first month of the MKC spots running. The MKZ spots seemed to have a different effect with the sales of the sedan dropping 18 percent through July.

The new ads are set to take a different approach to highlight the technology and beauty of the MKX.

“They are not as introspective. They dial up the swagger factor,” says John Emmert, group marketing manager for Lincoln, to the Detroit Free Press.

“The MKC and MKX are for different customers, se we need different approaches. The MKX is an important product for Lincoln, and we expect it to continue to grow,” says Cesareo.  

The all-new 2016 MKX dials up the swagger factor with a design that begins with the Lincoln signature double grille in the front with each side of the grille winging back to include the headlights in the lines. The body features sides with dynamic undercuts and belt lines. The tail  rounds off the design with signature full-width taillamps.

High-tech on the new crossover includes a new Pre-Collision Assist with Pedestrian Detection. The MKX is the first Lincoln to be available with this safety technology. It is also getting some fun new technology under the hood in the form of a new 2.7-liter EcoBoost V6 engine that quietly delivers 335 horsepower and 380 lb-ft of torque.

The MKX is available at dealerships now and starts at $38,100. Look for Matthew McConaughey to show us how it’s done beginning on September 12th.

Photo Credit: Lincoln
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