Thank You Subaru for Killing the Crosstrek Hybrid

subaru crosstrek hybrid

When I reviewed the Subaru Crosstrek Hybrid, I concluded the written portion by saying:  “Great SUV, lousy hybrid.”  It looks like consumers came to the same conclusion.

The Subaru XV Crosstrek has been a major hit. It’s high off the ground, offers enough seating for five, and has Subaru’s iconic Symmetrical all-wheel-drive system, which is exactly what modern consumers want. Subaru has posted impressive sales figures thanks to its crossover lineup, which includes the Forester, Outback, and XV Crosstrek. It turns out, though, that Subaru owners aren’t interested in the hybrid variant of the crossover, as Subaru plans to axe the XV Crosstrek Hybrid, reports Cars Direct.

The discontinuation of the XV Crosstrek Hybrid is due to the crossover’s poor sales figures, claims Cars Direct. Subaru introduced its first-ever production hybrid, the XV Crosstrek Hybrid, in 2013 and after just three years the vehicle is being killed.

As I pointed out in my review of the vehicle, the hybrid’s larger price tag and marginally better fuel economy made it a tough choice over the non-hybrid models.  The math absolutely did not work.  At the time of the review, it took over 25 years to break even on the cost of the hybrid powertrain.

The XV Crosstrek Hybrid starts started at $27,245, while the base 2.0i model had a price tag of $22,445. That’s $4,800 more for a vehicle that gets seven mpg better in the city and only three mpg more on the highway at 30 mpg city and 34 mpg highway.

Photo Credit: Subaru
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