Fiat is once again teaming up with a celebrity for its newest ad blitz.
In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers.
The commercial launched nationally earlier this month. This is Williams’ second collaboration with Fiat.
His track “Happy” was used in the 2014 commercial for the Fiat 500L titled “Mirage,” which also featured Sean “Diddy” Combs.
Fiat Chrysler has used several musicians and celebrities in marketing campaigns, including Eminem, Pitbull, Jennifer Lopez, Bob Dylan and Miranda Lambert.
The 500X, available in five trims, went on sale in the U.S. this year. Fiat has sold 3,456 of them from May through September.