One of the biggest things to consider when buying a car is color. But we don’t have to tell you that. Researchers at automotive paint powerhouse PPG say 60 percent of consumers identified color as a major factor in their vehicle buying decisions.
As of 2016 here’s what we’re looking at for North America color trends.
White continues to lead the way in the U.S. as it has since 2011 when it drove silver out of the top spot. White is also the global leader with 38% of drivers worldwide opting for the color. Here in America, white is followed by black and then silver. Blue is actually increasing in popularity.
2018-2019 Color Predictions
So what’s ahead? PPG predicts blue will become the next hot color if it isn’t already.
“For instance, in our 2016 data, blue increased by 3 percent on luxury, midsize and compact cars. Also, blue was very noticeable the last three years at the North American International Auto Show in Detroit,” said PPG’s Jane Harrington. “Concept vehicles and new model reveals included the Porsche 911 Targa in Saphirblau in 2014, and the Ford GT Super Car, Mustang, Fusion and Focus in a striking layered blue in 2015. And at the 2016 show, the beautiful Buick Avista concept vehicle captured the EyesOn Design award in an amazing Deep Sapphire Blue.”
Here’s a look at PPG’s color palettes for 2018-2019.
To see how color impacts resale value watch our Car Pro tip video here.