‘Tis the Season to Buy a Car

black_friday_sale_sign-e1416843213586While shopping on Black Friday can be a stressful, tiring, and downright frightening thing to do, consumers may find some great deals on one of the biggest purchases they’ll ever make: a new car.

This weekend, we have significant sale days back-to-back…Black Friday followed by the last weekend of the month.

I recall from my days in the retail auto industry, we geared up for Black Friday and the day after also. In the car business, when a lot of people are off work, you tend to be really busy. We also saw that while one spouse was at the mall, the other might be shopping for a car.

According to TrueCar.com data, consumers willing to brave the cold and crowds should expect to see an average discount of 9.5% off of a vehicle’s manufacturer’s suggested retail price, or MSRP, with some models selling at up to a 23% discount this November 28th and 29th. Monday, December 1st will be good too, dealers will throw that day’s business into November in many cases.

The incentives for November are ending in a few days. They remain aggressive pretty much across the board. All the automakers stayed super aggressive on trucks and SUVs and seem to be upping rebates daily to end the month. Almost all of them run through December 1, 2014.

Odds are, the lease incentives will continue into December, but it is my opinion that many of the purchase rebates will go off on December 1, 2014.

Dealerships offer significant discounts on Black Friday. It’s an atypical day to purchase a car since consumers think of retail shopping, but buying a new vehicle on Black Friday can often lead to big savings.

Photo Credit: Lexus

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