A new multi-year partnership will focus on showing off the Toyota Tundra and Tacoma, which are both built in Texas. Of course, as part of the deal Toyota will get prime real estate at 12 Globe Life Park. It’s name will be everywhere: on the outfield wall, video board and home-plate along with LED signage.
This is just the beginning of the new partnership slated to go through 2018. Toyota says it’s excited to get involved in the Ranger community and the club sees it as a win-win. Toyota will sponsor community events and employees will toss their hats into Texas Rangers Baseball Foundation volunteer effort.
“The Rangers are thrilled to welcome Toyota to North Texas and the Rangers corporate partner family,” says Joe Januszewski, Texas Rangers executive vice president, Business Partnerships and Development.
Toyota really is taking over Texas. Right now, it is in the middle of a $1 billion project to move its North American headquarters from southern California to Plano, north of Dallas. The move includes at least 4,000 headquarter employees by the end of next year.
“We see this partnership as a great opportunity to further our relationship with fans and to cheer for our new home team. Let’s play ball!” says Ed Laukes, USA Toyota Motor Sales.
The 2016 Tacoma, which got its first redesign in a decade, starts at $23,300. It’s currently the best-selling midsize pickup in the U.S.
Photo Credit: Toyota