Tacoma sales are popping. So much so, Toyota is increasing production by 60 percent due to demand. The number reflects a growing appetite from consumers in the midsize pickup market.
Right now, production is at full capacity at its San Antonio truck plant. So Toyota says it will invest $150 million in its plant in Tijuana, Mexico, to expand production there. It plans to increase output from 100,000 to 160,000 trucks there by late 2017 to early 2018. Toyota says the expansion should create around 400 jobs.
Toyota says, “Demand for trucks has grown exponentially.” Tacoma sales are up 4 percent this year through August. But at the same time its share of the midsize market has shrunk to 43 percent, from 51 percent a year earlier, amid the new competition. Toyota hopes by expanding production it can regain some of its lost percentage of the pie.
Overall, the midsize truck market is booming. GM is struggling to keep up demand for the Chevrolet Colorado, GMC Canyon. Nissan Frontier sales spiked in August. Sales of the pickup increased 162 percent, despite the fact we think it could use a bit of an update.
Meanwhile, Honda also joined the segment this year with its revived 2017 Ridgeline. Ford plans bring back its Ranger, too.