General Motors Co.’s Chevrolet brand is working with director Michael Bay on the upcoming “Transformers 4” movie, and Bay hinted on his website that the iconic “Bumblebee” character may be going retro.
Bay released a photo of “Bumblebee” on his website that shows a menacing 1967 Camaro SS that’s been significantly modified. In previous “Transformers” movies, the Camaro has been modern.
“Obviously, Camaro has played a role in the three previous movies, and we’re excited to hear that it will play a part in the fourth,” Chevy spokesman Monte Doran said.
Bay also has released a photo of a green, seventh-generation Chevy Corvette Stingray, which he said is race-inspired and based on the all-new 2014 production Corvette Stingray. The new Stingray coupe will hit showrooms later this year.
“Chevrolet has been happy to support Michael Bay and the producers of the ‘Transformers’ movie, and we’re looking forward to being part of the fourth installment in the franchise,” Doran said.
The “Transformers 4” movie is filming in Metro Detroit this spring, after producers secured a $20 million incentive from the state of Michigan. “Transformers 4” is expected to spend $81.93 million in Michigan and to hire 368 workers.
It’s the third “Transformers” movie to use Detroit for filming. “Transformers” released in 2007 and “Transformers: Dark of the Moon,” which came out in 2011 also filmed in the Detroit area.
The Detroit automaker has had good visibility of its product in previous “Transformers” movies. Chevy sold a 2012 Transformers Special Edition Camaro in the yellow color that “Bumblebee” sports in the movies.
GM vehicles were featured in the first “Transformers” for more than 13 minutes, according to calculations from University of Detroit Mercy marketing professor Michael Bernacchi.