When you hear ‘The Brotherhood of Muscle’, one name comes mind. Vin Diesel.
Dodge is out with a new TV campaign supporting its SRT models and the Fast and Furious actor is in the driver’s seat.
The automaker just rolled out the first of three spots for the campaign. You can check it out below. Naturally, the videos are also arriving in sync with the latest installment in the Fast and Furious franchise, The Fate of the Furious.
Aside from the commercials, Diesel will also communicate directly to the fans via social media. He’ll be doing a series of ‘chats’ talking about his experience as both a Dodge ambassador and long-time Dodge driver.
“Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger,” Diesel said. “As Dodge is a partner in making the ‘Fast & Furious’ films, I’ve gotten to know what they stand for … as well as their passion for creating high-performance cars like the Hellcats and the Demon. They’re bringing muscle back the right way and these are my kind of cars.”
Dodge’s SRT lineup includes the vampy Viper, Charger Hellcat, Challenger Hellcat, Charger, and Challenger. The new 2018 Dodge Durango SRT will also be joining the mix soon as well.