According to an Autoblog reader with access to Volvo’s internal dealer site, the Swedish automaker has officially notified its dealers that North American production of the C30 will cease in December.
It’s not exactly a surprise – the C30 disappeared from Volvo’s Swedish website months ago and C30 chat rooms have been discussing the end of the hatch in various markets all summer. This only makes it official that Volvo is pulling the plug on a car that only sold about 4,500 units per year for the six years it was here.
The bulletin notes that while the “C30 successfully achieved its goal to attract new customers to the Volvo brand, pulling a high percentage of customers from brands like Mini, Mazda and Volkswagen,” its end is necessitated by the need to develop “high volume products to better sustain our brand health and network viability moving forward,” presumably in the U.S. market. Autoblog reached out to Volvo for comment, and they confirmed the news, remarking “…we have made the decision to discontinue C30 production to better position Volvo for the future and the next stages of our model portfolio.”
Perhaps the C30’s biggest problem is what it costs to get in one. According to the company’s consumer website, there are only two models offered, the base T5 starting at $25,500 and the R-Design at $27,850. The C30s were well equipped, but the Mini Cooper starts at $20,400. For those volume buyers fixated on the bottom line, that stat led to some open minds slamming shut on the C30. The little hatch also could have used a lot more advertising.
While we wait for something to take a spot under the S60, the dealer bulletin suggests that the C30 Polestar Limited Edition promised for the U.S. will figure into dealers’ final allocations.