VW Launches Limited-Edition 2017 #PinkBeetle

VW Pink Beetle

If you think you’re tough enough to wear pink, are you tough enough to drive it?

Volkswagen is counting on it with a model that’s all pink for all the pink lovers out there.

The automaker is launching a limited-edition pink Beetle with an actual hashtag in its name: #PinkBeetle. Offered as both a coupe and convertible, it comes in its own unique shade of Fresh Fuchsia Metallic paint. The mirror caps and running boards come in contrasting gloss-black to make the color pop.

Of course, you’ll find pink in the interior, too. VW calls the seats the “Pink Club cloth seats.” It notes they are inspired from the signature plaid inserts found in the GTI. The main difference being a switch from red striping to a pink hue to match the rest of the Beetle. The dashpad pops in black with pink accents.



The model debuted at the 2015 New York Auto Show as a concept. Other models from that show include the Beetle Convertible Denim special edition that arrived earlier this year.  (You’ll remember it doesn’t even have any real denim in it, despite the name.)

The #PinkBeetle will carry a 1.8-liter turbocharged direct-injection TSI engine with six-speed automatic transmission. Power numbers are 170-horses and 184 pound-feet of torque. These numbers are the same as on the standard Beetle model.

The more powerful R-Line model with the 2.0-liter engine will not be offered in pink.


The coupe comes with 17-inch multispoke Linas aluminum-alloy wheels. The convertible gets 18-inch five-spoke wheels in a Twister design. Both models come with Bi-Xenon headlights that include LED Daytime Running Lights, LED taillamps, and LED rear license plate light.

Tech toys come standard with the hip color. A 6.3-inch screen operates as command central with touch sensors that work like a smartphone with gesture controls. Apple CarPlay, Android  Auto, and MirrorLink compatibility are standard.

You won’t have to wait long for the pink bug. It goes on sale in the fall. No official pricing details yet, but the standard 2016 Beetle coupe starts at $19,795 and the convertible starts at $25,490.

Photo Credit: Volkswagen
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