Which Minivan will Die? – Car Pro News

Speaking of Sergio, the company that invented the minivan almost 30 years ago is struggling to figure out how best to let its creation live on.

It’s no secret that Chrysler-Fiat CEO Sergio Marchionne is taking a long hard look at his two people movers, the upscale Chrysler Town & Country and the cheaper — and very similar — Dodge Grand Caravan.

Only one is likely to survive in something close to its current form.

In 2011 the Grand Caravan outsold the more expensive Town & Country by a margin of 110,862 to 94,320, but according to market analyst R.L. Polk, only 36 percent of the Grand Caravans registered in the United States in 2012 were retail sales, compared with 68 percent for the Town & Country.

Last week Chrysler brand CEO Saad Chehab waded into the debate, arguing that the Town & Country — which he called the “bread and butter” of his brand’s three-vehicle lineup — should survive.

“It’s always been Town & Country that leads the way for the business of minivans, but there is a certain cachet, and there is loyalty that we’ve got to consider,” Chehab said. “Seventy percent of those who buy a Town & Country buy one again. That is a huge incentive for us to continue to be in this business with Town & Country.”

Dealers aren’t so sure. While the Town & Country brings in more profit per sale, its $30,930 base price tag, including shipping, can be a tougher sell than the Grand Caravan’s $21,930 starting price.

2 Comments
  1. Byron Hodges 6 years ago

    Why can’t you make a “lower priced” version of the Town and Country that is comparable to the Dodge Caravan? In my opinion, there are too many different versions of the same thing. I realize everybody does not like the same product and does not want the same features.

    Thank you for the opportunity to share my thoughts.

  2. Dale Clark 6 years ago

    I currently own a loaded Dodge Grand Caravan and previously had another loaded Grand Caravan. I did not want a Town and Country — too fancy for me. I’m more of a rancher/farmer type person and don’t like to be flashy. So, if the Dodge minivan is discontinued, I will look elsewhere for another minivan, either Toyota or Honda. Too bad, as I really like my Dodge, the fourth I’ve had over the years.

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