By Jerry Reynolds
October 20, 2014
I’ve been in the auto business or an auto journalist for the vast majority of my life. I study vehicle incentives every single month when they change, and even after all these years, I get confused.
Given that, it is no wonder people get cross-eyed when it comes to incentives. The dealers themselves have trouble keeping up. Dealers have no idea from month-to-month what the incentives will be, and it is common for them to change numerous times during any given month.
There are certain things you need to know. All factory incentives are designed to help the dealers sell cars.… Read more